Incogni Setup Guide

Setup Guide

1

Click “Get Incogni,” create an account or use your Surfshark account if you have one, and enter your name and address.

3

Incogni sends automated opt-out requests to 180+ data brokers, and you'll receive email updates as removals complete.

4

Log in to see which brokers received opt-out requests, which accepted, and which are pending or rejected.

✓Complete the authorization form carefully — it's required for Incogni to act on your behalf
✓Check your dashboard monthly
✓Consider bundling with Surfshark VPN for a discount

✕Don't expect same-day results — each broker has a different response timeline, typically 30-45 days
✕Don't cancel in year one — removal is an ongoing process

Incogni is made by Surfshark, a reputable VPN company, and shares their privacy-forward approach.
At $6.49/mo annual, it's one of the most affordable fully-managed options.
Incogni focuses on opt-out laws (CCPA in California, GDPR in Europe) to force broker compliance.
Unlike DeleteMe or Optery, Incogni sends fully automated requests without human review.

How is Incogni different from DeleteMe?

They're very similar; Incogni is slightly cheaper, while DeleteMe has been around longer and offers a couple plan.

Do data brokers actually comply?

In states with CCPA (California) and under GDPR, they're legally required to. Incogni tracks compliance for you.

What if I'm not in California or Europe?

Incogni still sends requests. Compliance rates are lower outside regulated regions, but many brokers honor requests anyway.

Can I see which sites have my data?

Yes — your dashboard shows each broker and their current status.

Does it cover medical data brokers?

Some — it's focused primarily on consumer data brokers.